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Privacy Policy

Last Updated: February 24, 2026

This Privacy Policy explains how Innovative SEO LTD (“we”, “us”, “our”) collects, uses, stores, and protects personal information in connection with our website and related services.

This website operates a free-to-play social gaming platform.
No real-money gambling is offered, no deposits are accepted, no purchases are processed, and no prizes or items of monetary value can be won.

Virtual currency used within the platform has no real-world value and cannot be redeemed.

For transparency and regulatory clarity:

This website does not operate gambling services, does not process financial transactions, and does not accept deposits, purchases, or payments of any kind.

This Privacy Policy is intended to comply with:

  • Privacy Act 1988 (Cth)

  • Australian Privacy Principles (APPs)

  • Spam Act 2003

  • Applicable Australian privacy and consumer protection laws.

1. Entity Responsible for Personal Information

The entity responsible for the handling of personal information described in this Privacy Policy is:

Innovative SEO LTD
FLT 5, BLK A, The Podium
Triq Montanaro Gauci
STJ 1291, St Julians
Malta

Email: privacy@innovativeseo.se

2. Personal Information We May Collect

We may collect the following categories of personal information.

2.1 Information You Provide Voluntarily

You may voluntarily provide information such as:

  • Email address (for example, newsletter subscriptions, waiting list registration, or contact forms)

  • Messages or inquiries

  • Consent preferences

  • Communication settings

2.2 Automatically Collected Information

When you access our website, certain technical information may be collected automatically, including:

  • IP address

  • Device type and operating system

  • Browser type and version

  • Referring URLs

  • Pages visited

  • Interaction events (such as navigation patterns and clicks)

This information may be collected through cookies and similar technologies as described in our Cookie Policy.

2.3 Gameplay and Platform Information

When you use the social gaming platform, we may process additional platform-related information, including:

  • Account identifiers

  • Gameplay activity and session data

  • Virtual currency balances

  • In-game interactions and progression

  • Technical device data used for fraud prevention and abuse detection

This processing is necessary to operate the platform, maintain service integrity, and provide core platform functionality.

Virtual currency used within the platform has no monetary value and cannot be redeemed for money or prizes.

3. How We Use Personal Information

We may use personal information for the following purposes:

  • Operating and maintaining the website and platform

  • Ensuring system security and fraud prevention

  • Responding to user inquiries

  • Improving website functionality and usability

  • Measuring aggregated website performance and analytics (with consent where applicable)

  • Measuring advertising effectiveness and campaign performance for the free-to-play social gaming platform (with consent where applicable)

  • Complying with legal obligations

We do not sell personal information.

Analytics data is used solely for statistical and performance analysis and is not used for advertising, profiling, or behavioural targeting unless separate marketing consent has been provided.

Personal information is not processed for the purpose of facilitating monetary wagering, gambling transactions, or financial betting activities.

4. Direct Marketing and Email Communications

If you provide your email address, we may use it to send:

  • Platform updates

  • Launch notifications

  • Service-related communications

  • Marketing communications, where permitted

We will only send marketing communications in accordance with the Spam Act 2003, which regulates commercial electronic messages in Australia. You may unsubscribe at any time using the unsubscribe function in the message or by contacting us directly.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Support website functionality

  • Protect the website and platform

  • Measure performance and usage

  • Measure advertising effectiveness, where consent is provided

Strictly necessary cookies are used to ensure platform functionality and security.

Analytics and marketing cookies are activated only after user consent where consent is required under applicable law or platform rules.

Non-essential cookies are not set, stored, or accessed before consent is obtained.

Further information is available in our Cookie Policy.

6. Advertising and Conversion Tracking

Where user consent has been provided, we may use advertising and conversion tracking technologies such as:

  • Microsoft Advertising (UET tag)

  • Google Ads conversion tracking

  • Meta Pixel

These technologies may process information such as:

  • Page views

  • Button clicks

  • Form confirmations

  • Device and browser information

  • Cookie identifiers

  • Approximate geographic information derived from IP address

These technologies are used solely to promote and measure the performance of the free-to-play social gaming platform.

They are not used to promote real-money gambling services, betting platforms, or monetary wagering.

Third-party providers may process information in accordance with their own privacy policies.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy and to comply with legal obligations.

Typical retention periods include:

  • Contact inquiries: up to 24 months after resolution

  • Email subscriptions: until withdrawal of consent or up to 24 months after last interaction

  • Server logs (including IP addresses): typically 30–90 days, unless longer retention is required for security investigations

  • Analytics data (with consent): up to 14 months, after which it may be deleted or anonymised where possible

  • Advertising and conversion tracking data (with consent): up to 13 months

  • Consent records: up to 3 years after withdrawal or last recorded interaction

  • Gameplay data and virtual currency balances: retained for the duration of the user account and deleted after account closure unless longer retention is required by law or for security purposes

Users may request account deletion at any time by contacting privacy@innovativeseo.se.

8. Overseas Disclosure and International Data Transfers

Because we operate internationally, some service providers may process personal information outside Australia.

Where personal information is disclosed overseas, we take reasonable steps to ensure that the recipient handles the information in a manner consistent with applicable privacy obligations and reasonable security safeguards. The OAIC notes that APP entities are subject to obligations under the Privacy Act and APPs regarding handling and overseas disclosure of personal information.

You may contact us for further information regarding overseas disclosures.

9. Third-Party Service Providers

We may share limited personal information with trusted service providers, including:

  • Hosting providers

  • Analytics providers

  • Advertising measurement providers

  • Security and infrastructure providers

  • Email service providers (if applicable)

These providers process personal information only for legitimate service-related purposes and subject to appropriate contractual and operational safeguards where required.

10. Security of Personal Information

We implement reasonable technical and organisational measures to protect personal information against:

  • Unauthorised access

  • Accidental loss or destruction

  • Misuse

  • Alteration or disclosure

Security measures are reviewed periodically.

11. Access and Correction

Under Australian privacy law, individuals generally have the right to request access to personal information held about them and to request correction of inaccurate personal information. The OAIC explains that individuals can ask for access to and correction of personal information handled by entities covered by the Privacy Act.

To make a request, contact:

privacy@innovativeseo.se

We will respond within a reasonable period and in accordance with applicable law.

12. Automated Decision-Making

We do not use automated decision-making or profiling that produces legal or similarly significant effects on individuals.

13. Complaints

If you believe that we have mishandled your personal information, you may contact us first so that we can investigate and respond.

Email: privacy@innovativeseo.se

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC):

Website: https://www.oaic.gov.au
Phone: 1300 363 992

14. Children’s Privacy

The social gaming platform is intended exclusively for individuals aged 18 years or older.

We do not knowingly collect personal information from minors. If we become aware that personal information from a person under 18 has been collected, we will take reasonable steps to delete it.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, technical, operational, or service-related changes.

The latest version will always be available on our website.

16. Contact

For questions regarding this Privacy Policy, please contact:

privacy@innovativeseo.se

REMINDER:

This site is for entertainment only. 18+ only. No real money gambling or real money deposits.