Cookie Policy

This Cookie Policy explains how Innovative SEO LTD (“we”, “us”, “our”) uses cookies and similar technologies on our website.

This policy applies to users located in Australia and should be read together with our Privacy Policy.

This website operates a free-to-play social gaming platform.
No real-money gambling is offered, no deposits are accepted, no purchases are processed, and no prizes or items of monetary value can be won.

Virtual currency used within the platform has no real-world value and cannot be redeemed.

Cookies are used solely to operate, secure, and improve the entertainment-only social gaming experience.

For transparency and regulatory clarity:

This website does not operate gambling services, does not process financial transactions, and does not accept deposits, purchases, or payments of any kind.

We use cookies in accordance with:

• Australian Privacy Act 1988 (Cth)

• Australian Privacy Principles (APPs)

• Spam Act 2003

• Applicable Australian privacy and consumer protection laws

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website.

They are used to:

• Enable technical functionality

• Ensure website security

• Improve usability

• Measure aggregated website performance (where consent has been given)

• Measure advertising effectiveness (where consent has been given)

Cookies may be:

Session cookies
Deleted when you close your browser.

Persistent cookies
Stored for a defined period.

First-party cookies
Set by our website.

Third-party cookies
Set by external service providers.

Some cookies may process personal information such as IP addresses, device identifiers, or online identifiers.

2. Legal Basis and Consent for Cookie Use

We use cookies in a way intended to comply with applicable Australian privacy law and consent expectations.

Accordingly:

• Strictly necessary cookies are used to operate the website and platform safely and effectively.

• Analytics and marketing cookies are used only after user consent, where consent is required under applicable law or platform standards.

Non-essential cookies are not set, stored, or accessed before you provide consent through our consent management platform.

You may withdraw or modify your consent at any time.

Withdrawal of consent does not affect processing carried out before withdrawal.

These technologies are used solely to operate and improve the free-to-play social gaming platform and do not involve real-money gambling, deposits, purchases, withdrawals, or monetary wagering.

3. Categories of Cookies We Use

A. Strictly Necessary Cookies (Required)

These cookies are essential for the operation and security of the website.

They may be used for:

• Session management

• Security and fraud prevention

• Load balancing

• Storing cookie preferences

• Age verification status (where applicable)

• Maintaining active gameplay sessions

• Maintaining virtual currency balances

Retention:
Session-based or typically 30–90 days, unless longer retention is technically required for account functionality, abuse prevention, or fraud detection.

These cookies do not require consent.

B. Analytics Cookies (Statistics – Optional)

Analytics cookies help us understand how users interact with the website in order to improve functionality and performance.

Analytics data is used only to improve the social gaming platform and user experience.

It is not used to facilitate gambling, betting, or monetary wagering.

Analytics cookies may collect:

• Page views

• Navigation patterns

• Device and browser information

• Interaction events

• Aggregated usage statistics

Analytics data is used solely for statistical and performance analysis and is not used for advertising, profiling, or behavioural targeting unless separate marketing consent has been provided.

Activation:
Only after user consent.

Retention:
Up to 14 months, after which data may be deleted or anonymised where possible.

Where technically possible, IP addresses are shortened, masked, or anonymised before further processing.

If you consent to analytics but not marketing, marketing cookies will not be activated.

C. Marketing Cookies (Advertising & Conversion Tracking – Optional)

Marketing cookies are used only after explicit user consent.

They are used to:

• Measure advertising effectiveness

• Track conversions (e.g. whether an advertisement led to a website action)

• Improve campaign performance

• Prevent fraud and invalid traffic

Marketing cookies may process:

• Event data (page visits, form confirmations, button clicks)

• Device and browser information

• Cookie identifiers

• Approximate geographic information derived from IP address

Typical providers may include:

• Microsoft Advertising (UET tag)

• Google Ads conversion tracking

• Meta Pixel

These providers may act as independent data controllers or service providers depending on the service configuration.

Marketing technologies are used solely to promote the free-to-play social gaming platform and are not used to promote real-money gambling services, betting platforms, or monetary wagering.

Retention:
Up to 13 months for campaign measurement and reporting.

4. Example Cookies

Actual cookies used may vary depending on system configuration.

5. Other Tracking Technologies

In addition to cookies, we may use:

Web Beacons (Pixels)

Used for aggregated measurement of campaign performance where consent has been provided.

Local Storage

Used for storing preferences or technical settings.

Local storage is not used for cross-site tracking without consent.

We do not use device fingerprinting for advertising or behavioural profiling.

Platform Functionality and Game Storage

Cookies or local storage may be used to:

• Maintain active gameplay sessions

• Store virtual currency balances

• Save user preferences

• Ensure fair gameplay and prevent abuse

These technologies are necessary for the operation of the social gaming platform and are not used for real-money transactions.

6. Third-Party Providers

Where analytics or marketing cookies are enabled:

• Data may be transmitted to the relevant provider

• Providers may process data according to their own privacy policies

• Appropriate contractual safeguards are implemented where required

We recommend reviewing the privacy policies of:

• Google

• Microsoft

• Meta

7. International Data Transfers

Some third-party providers may process personal information outside Australia.

Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place, including contractual, technical, and organisational protections. Australian privacy law requires reasonable steps when disclosing personal information overseas, and the OAIC explains that APP entities are generally bound by the Privacy Act and APPs where applicable.

Further information may be requested by contacting us.

8. Consent Records and Accountability

To demonstrate compliance with applicable privacy requirements, we maintain records of cookie consent including:

• Consent status

• Categories accepted or rejected

• Date and time (timestamp)

• Consent identifier

Consent records are stored securely and retained for up to three (3) years after withdrawal or last recorded interaction.

These records are used solely for compliance and accountability purposes.

9. Managing Your Cookie Preferences

You may:

• Accept all cookies

• Reject non-essential cookies

• Select specific cookie categories

You may modify or withdraw consent at any time using the cookie settings tool.

You may also manage cookies through your browser settings. However, disabling strictly necessary cookies may affect website functionality.

10. Impact of Disabling Cookies

If you disable non-essential cookies:

• Analytics measurement will not occur

• Advertising measurement will not occur

If you disable strictly necessary cookies, certain technical features of the platform may not function correctly.

11. Changes to This Cookie Policy

We may update this Cookie Policy to reflect legal, technical, or operational changes.

The most recent version will always be available on our website.

12. Contact

For questions regarding this Cookie Policy, please contact:

privacy@innovativeseo.se